Accentuating the positive in your products and services: the FUD Editing Code

Build trust with your readers by being positive, clear, and authentic about the unique selling points of your technology or product. You can show you’ve done your research, you understand your competition, and how you differentiate—all without Fear, Uncertainty, and Doubt (FUD). Acknowledging your competition and honestly describing the differences between your offering and others gives your message weight.

Being nice is better and more powerful than being mean :-)

Welcome to the Open Strategy Partners podcast, "Communicate, Connect, Grow!" At Open Strategy Partners, we specialize in strategic product communication. We help you communicate the value of what you do, connect you with the people who need to know about it, and grow.

To get in touch with us, follow what we’re doing, or learn about our Writer Enablement Workshops, you can:

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